J.Crew 's lower-priced line Mercantile is finally here, but is it enough to rescue the retail giant? The brand has faced a tumultuous year in which it has seen declining sales and faced public outcry for everything from its higher prices to design changes and quality control. But after a year of rumors, we finally have more details on the new budget-friendly project that could bring former J.Crew-lovers back to the iconic brand.

Is This Going to Convince You to Love J.Crew Again?

J.Crew ‘s lower-priced line Mercantile is finally here, but is it enough to rescue the retail giant? The brand has faced a tumultuous year in which it has seen declining sales and faced public outcry for everything from its higher prices to design changes and quality control. But after a year of rumors, we finally have more details on the new budget-friendly project that could bring former J.Crew-lovers back to the iconic brand.

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