Roughly three months ago Under Armour snatched up Endomondo and MyFitnessPal for about half a billion bucks. Now the sports apparel company is looking for a return on its investment by rolling out the first paid-for premium version of MyFitnessPal. T...

Under Armour’s MyFitnessPal goes premium for fitness fanatics

Roughly three months ago Under Armour snatched up Endomondo and MyFitnessPal for about half a billion bucks. Now the sports apparel company is looking for a return on its investment by rolling out the first paid-for premium version of MyFitnessPal. T…

View the original here : Under Armour’s MyFitnessPal goes premium for fitness fanatics

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