Morning after pill sales boom in days leading up to inauguration

Women’s telehealth company Wisp has seen a 233 percent increase in emergency contraception (EC, also called the “morning after pill”) sales in the days leading up to Trump’s inauguration.

The spike occurred the week of Jan.13 to Jan. 20, and on Inauguration Day itself (1/20) there was a 57 percent increase in orders of EC six-packs on Wisp.

This news comes after reproductiverights.gov shut down following the inauguration, as CBS News and others reported. It is part of a trend that includes government pages on LGBTQ rights and the Office of Gun Violence Protection going dark as well.

The government reproductive rights site included information on ECs, according to an archived screenshot, as well as birth control and abortion pills. The site was launched in 2022 following the overturning of Roe v. Wade, according to The Verge. Since then, conservatives have threatened birth control and abortion pills, fueling fears about access.

Plan B, a brand of emergency contraceptive, hasn’t seen an increase in traffic, the maker’s comms team told Mashable. Pills aren’t available for purchase there, though. If you’d like more information about ECs, visit Planned Parenthood’s website.

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