January 2025 feels like it’s lasted about 27 years, but there’s an entire year left, somehow. As usual, Apple is sure to make the rest of the year busy with a flurry of new product releases.
There will be new iPhones, of course, but we’ll get to those later because they’re just the tip of the iceberg. According to various rumors and reports, Apple is going to refresh most of the devices in its portfolio, with new Macs, iPads, Apple Watches, and other devices supposedly launching in 2025.
Without wasting any more time, here’s everything we expect to see emerge from Cupertino before 2026 rolls around.
Macs: M4 MacBook Air, Mac Studio, MacBook Pro
Let’s start with Mac computers, considering those are what made Apple into the company we know today.
Reporters like Bloomberg’s Mark Gurman have said that they expect Apple to release a new M4 MacBook Air in the early portion of the year, likely in the spring. These could be some of the first new Apple products of 2025, in other words. A recent macOS update kinda sorta accidentally tipped off the existence of new 13-inch and 15-inch models, which are expected to be mostly incremental upgrades over previous models. They’ll have new chips inside of them and perhaps some smaller hardware changes like an improved port selection, but nothing is certain on that front yet.
Gurman has also said that Apple could introduce a new M4 Ultra-powered Mac Studio in the first half of 2025. It would theoretically be the first device with the new M4 Ultra chip, and could possibly be, at least for a time, the most powerful Mac on the market. We could also see a new M4 Mac Pro this year, seeing as both Mac Studio and Mac Pro are currently stuck with older M2 chips. Apple might announce one or both of these devices at WWDC in the summertime, but that’s not set in stone.
Lastly, it’s expected that Apple will ship new MacBook Pro laptops with new M5 chips sometime this year, likely closer to the end of 2025 than the start of it. Another Gurman report indicated that Apple is planning big design changes for the MacBook Pro line starting in 2026, so don’t expect much to be different about this year’s new model aside from the chip powering it.
iPads: iPad Pro, iPad Air, entry-level iPad
Apple’s tablet business is still zooming along, so naturally, there will be some new iPads this year.
Gurman reported back in October that Apple is planning to release a new entry-level iPad (which would technically be the iPad 11) sometime this spring. It’ll use the same basic design as the last model, which was released in 2022. While it will almost certainly feature an updated chipset with improved performance, it’s not certain what exactly will be powering this new iPad just yet.
That same report also indicated that Apple is working on an iPad Pro with an M5 chip in it that could possibly release in the second half of 2025. However, Gurman suggested this device could wait until 2026 to launch, so this one’s a “maybe” for now.
For those who prefer to keep things light, reports also suggest we’ll see a new iPad Air in 2025. Prominent leaker Evan Blass (via 9to5Mac) recently teased new 11-inch and 13-inch models powered by M3 chips. These devices could theoretically launch in the earlier portion of the year, but as always, that’s not certain yet.
Apple Watches: Apple Watch Ultra 3, Series 11, SE
Last year, Apple strangely didn’t announce a third Apple Watch Ultra model, instead refreshing the Apple Watch Ultra 2 with a new color option in September. According to various reports, we’ll most likely see the Ultra 3 in 2025. The new model could feature a new low-power OLED display and advanced blood pressure monitoring, which is the kind of thing that can actually save lives. It’s also expected to have satellite connectivity like recent iPhone models.
For what it’s worth, some of those same features, like the new display and blood pressure monitoring, are expected to come to the Apple Watch Series 11, as well. There aren’t a ton of substantive reports about that device yet, though it would be fairly shocking if we didn’t see it in the second half of the year, like we usually do.
In yet another Mark Gurman report, he said Apple will launch a redesigned Apple Watch SE for more budget-minded customers in 2025, as well. Apple hasn’t updated the physical look of the Apple Watch SE since the first model, which was based on the Series 6. Considering that we’re talking about a possible Series 11 coming later this year, that means it’s probably time for a refresh with thinner bezels.
iPhones: iPhone SE
Apple has become pretty predictable with new iPhone releases. They get announced every September, and that’s almost certainly going to be true again in 2025.
That said, expect the lineup to be shaken up a bit this year. Aside from the usual iPhone 17/Pro/Pro Max variants we’ve come to expect from Apple, rumor has it that Apple is working on a thinner iPhone 17 Air model that could actually be the most expensive iPhone 17 variant. At around 5 to 6mm of thickness, it would be the thinnest iPhone ever, with a possible 6.6-inch display. Interestingly, this focus on thinness will come with compromises, such as a potentially shorter battery life and only one rear camera lens, per reports.
It’s been a few years since Apple updated the budget-friendly iPhone SE, but that should change in 2025. Apple is expected to release a new iPhone SE this year that is based on the form factor of the iPhone 14. Touch ID will finally be phased out of the SE lineup and replaced by Face ID, and it’ll apparently also be capable of using Apple Intelligence features. Interestingly, it sounds like Apple is sticking with the notch rather than giving the SE the Dynamic Island treatment, per display analyst Ross Young. According to reports, expect the new iPhone SE to launch this spring.
Other devices we might see
It’s not often that Apple introduces a truly new device, rather than just an iteration on an older one. 2025 could technically buck that trend with the launch of a new HomePod that, unlike older models, comes with a smart display. It’ll apparently have a 6 or 7-inch display with Apple Intelligence support, making it a pretty substantial upgrade over older HomePods.
Apple first released AirTags in 2021, and has yet to refresh the tracking device. That might change this year. According to Mark Gurman, Apple is set to launch a revamped AirTag device in 2025. It’ll supposedly have better range, more precise tracking, and a new battery.
Another Bloomberg report (listen, Gurman’s a busy guy) said Apple will launch the third generation of AirPods Pro this year. They’ll allegedly feature basic upgrades like improved sound quality and active noise cancellation capabilities, as well as heart rate monitoring for the first time.
And finally, at the end of this meandering journey through Apple’s 2025 lineup, we have a couple of potential new smart home devices. Reports indicate Apple will refresh the Apple TV and HomePod Mini products in 2025. They’ll both feature new chips for improved performance, naturally. The new Apple TV is said to use a new Apple-designed Wi-Fi chip with support for WiFi 6E, while the new HomePod Mini will allegedly have new colors and better sound quality.
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