As unusual trademarks go, scents are some of the rarest, but that hasn’t stopped Hasbro from trademarking the distinctive smell of Play-Doh. Little changed since 1956, when Play-Doh was first created, the scent is one of the most distinctive aspects of the modeling dough experience, its makers argue. “The scent of Play-Doh compound has always been synonymous with childhood and … Continue reading

Hasbro just trademarked the smell of Play-Doh

As unusual trademarks go, scents are some of the rarest, but that hasn’t stopped Hasbro from trademarking the distinctive smell of Play-Doh. Little changed since 1956, when Play-Doh was first created, the scent is one of the most distinctive aspects of the modeling dough experience, its makers argue. “The scent of Play-Doh compound has always been synonymous with childhood and … Continue reading

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