MoviePass' approach to gathering viewer data might raise eyebrows. According to Media Play News, CEO Mitch Lowe told those at a business forum that the movie subscription service's app not only tracks your location, but follows you to and from the t...

MoviePass CEO: ‘we watch how you drive from home to the movies’

MoviePass' approach to gathering viewer data might raise eyebrows. According to Media Play News, CEO Mitch Lowe told those at a business forum that the movie subscription service's app not only tracks your location, but follows you to and from the t…

View post : MoviePass CEO: ‘we watch how you drive from home to the movies’

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