New Samsung TVs just dropped: Meet the new (but not) The Frame Pro and a curiously Frame Pro-like OLED TV

Samsung S95H OLED TV with purple abstract screensaver hanging on wall

A quick look at the April 2026 Samsung TV releases

Samsung The Frame Pro TV (LS03HW)

starting at $1,999.99
(65 through 85 inches)

Samsung The Frame Pro TV with blue textured paint screensaver

Samsung S95H OLED TV

starting at $2,499.99
(55 through 83 inches)

Samsung S90H OLED TV

starting at $1,399.99
(42 through 83 inches)

Samsung S85H OLED TV

starting at $1,199.99
(48 through 83 inches)

We’re finally getting some new Samsung TVs that aren’t the $29,999.99 115-inch Micro RGB TV. At the end of March, Samsung announced the release of its new Neo QLED (mini LED) TVs. And on April 2, the TV tour continued as Samsung launched its full 2026 OLED TV lineup, plus a light refresh to The Frame Pro. But for all intents and purposes, it’s safe to count the new flagship Samsung OLED as an honorary The Frame TV. You’ll see why.

The 2026 Samsung OLED line and 2026 The Frame and The Frame Pro line are available for purchase at Samsung.com. Let’s discuss the details.

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Not much is new with the new The Frame Pro

Samsung The Frame TV hanging on wall near large window and potted tree

The 2026 Samsung Frame Pro.
Credit: Samsung

The original Frame Pro just came out in April 2025, and Samsung didn’t make a big deal about an update to the Frame lineup at CES — so we knew not to expect anything revolutionary on this front. The 2026 Frame Pro’s only real technical update is a Micro HDMI port that supports eARC. Samsung also bumped The Frame Pro’s smallest size to 55 inches, but it’s not available to purchase yet.

Here’s how much The Frame Pro 2026 will cost:

65-inch The Frame Pro — $1,999.99
75-inch The Frame Pro — $2,799.99
85-inch The Frame Pro — $3,999.99

Upgraded non-Pro Frame models from 55 to 85 inches are also on the way. As a refresher, the main difference between the two frame models is that The Frame is LED and The Frame Pro is QLED.

The new Samsung OLEDs are more exciting — and artsy

Person and dog watching Samsung S95H TV with apps on screen

The Samsung S95H has a metal bezel and lays flush to the wall.
Credit: Samsung

Samsung S90H OLED TV in dark room with purple abstract screensaver

The Samsung S90H has a 165Hz refresh rate.
Credit: Samsung

Oddly enough, it’s Samsung’s latest flagship OLED TV that has gotten a creative overhaul. The new Samsung S95H isn’t officially an OLED version of The Frame, but it certainly has Frame-like tendencies. First up: The S95H doesn’t have the classic black TV frame. Its new steel-colored metal bezel mounts the TV flush to the wall for a “gallery-like” floating aesthetic — sound familiar?

The S95H (and the mid-range S90H) also marks the first time that the Samsung Art Store will be accessible on an OLED TV. Complete with Wireless One Connect Ready compatibility, gaming features like Motion Xcelerator 165Hz, and improved Glare Free technology, the Samsung S95H could quickly become the best Samsung TV you can buy right now.

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The mid-range Samsung S90H steals several of the same impressive upgrades from the S95H, including upgraded reflection handling and the Ultimate Gaming Pack. Both the S95H and S90H see higher peak brightness, thanks to improved HDR formats (OLED HDR Pro and OLED HDR+, respectively). Brighter than last year’s Samsung S95F, which was already possibly the brightest OLED TV on the market? This is huge news for anyone whose TV time is truly split between bright and dark rooms.

The entry-level Samsung S85H should easily make our “best 65-inch TVs” list as the best budget OLED TV. (Not that there are a ton of those to begin with, but still.) It’s armed with the NQ4 AI Gen2 processor (the same as Samsung’s mid-range QN80F Neo QLED TV from 2025), a 120 Hz refresh rate, and Dolby Atmos sound. It’ll even be compatible with the upcoming 2026 Q-Series Soundbars and Music Studio speakers.

Here’s how much the 2026 Samsung OLED lineup will cost: