Upgrading to the new iPhone 18 Pro, Pro Max, or foldable Duo? Here’s how to score up to $1,200 off at AT&T.

man holding iPhone 18 Pro

TL;DR: Apple’s brand-new iPhone 18 Pro, 18 Pro Max, and foldable iPhone Duo are officially hitting AT&T. To lure switchers, AT&T is offering up to $1,200 off with an eligible iPhone trade-in in any condition, up to $800 to cover your tab if you switch, and automatic bill credits if you ever hit a network outage.

AT&T iPhone 18 and Duo deals

Apple iPhone 18 Pro (256 GB)

$33.34/month | With trade-in deal: As low as $0/mo ($1,200 off)

Apple iPhone 18 Pro Max (256 GB)

$36.12/month | With trade-in deal: As low as $2.78/mo ($1,200 off)

Apple iPhone Duo (512 GB)

$55.56/month | With trade-in deal: As low as $22.22/mo ($1,200 off)

Thinking about upgrading your phone or jumping ship from another carrier? Apple just dropped its latest iPhone lineup, and AT&T is rolling out some massive incentives to get you onto its network.

Whether you want Apple’s first-ever foldable or a top-tier camera setup, here is everything you need to know about the new phones and the deals AT&T is offering.

Apple’s big splash this year is its very first foldable, the iPhone Duo. Closed, it feels like a normal pocketable phone with a 5.4-inch outer screen, but it flips open into a huge 7.6-inch inner display for gaming, watching videos, or running apps side-by-side. It runs on the ultra-fast A20 Pro chip, sports an eSIM-only design so Apple could fit a dual-battery system inside, and comes in star white or night sky.

If you prefer a classic, heavy-duty phone, the 18 Pro lineup gives you a choice between a 6.3-inch screen on the standard Pro or a massive 6.9-inch display on the Pro Max. The biggest upgrade here is in the camera: a new 48MP main sensor equipped with an actual physical variable aperture, giving you real hardware control over background blur and low-light shots. Both run on the A20 Pro chip, feature Ceramic Shield 2 for 3x better scratch protection, and come in black, silver, glacier, or an all-new burgundy.

How the AT&T promos work and what to know

AT&T is running a few different stackable offers right now, but there are a few important conditions to keep in mind before you click buy:

Up to $1,200 Off via Trade-In — You can trade in an eligible iPhone in any condition to get up to $1,200 off. The catch? Securing the full $1,200 requires an Unlimited Premium 2.0 plan and a trade-in of an iPhone 14 or newer. Lower tiers like Unlimited Extra 2.0 cap out at $930 off, while older iPhones yield lower credit amounts.

All savings are delivered via monthly bill credits over a 36-month installment plan — if you leave AT&T early, you forfeit remaining credits and owe the balance.
Up to $800 Switcher Credit — Coming from T-Mobile or Verizon? AT&T offers up to $800 to help pay off your remaining device tab on your old carrier.
Save $200 Online — Order on AT&T or through the AT&T app to shave an extra $200 off per line right off the top.
Next Up Anytime ($10/mo) — An optional add-on that lets you swap your phone for a new model up to three times in a 12-month period once a third of the device is paid off.

SEE ALSO:

I played with Apple’s new iPhones. Here’s what surprised me most

Checkout costs and fine print

Expect a $35 activation/upgrade fee per line plus sales tax paid upfront on the full retail price of the phone. Also, if you add a line to secure a promo, you must keep all other lines active for at least 90 days, or your credits will stop.

On the upside, your service is backed by the AT&T Guarantee: if a qualifying network outage hits your area, your phone will automatically ping you via iOS 27 and issue a bill credit without making you call customer service.

Release and preorder dates

Preorders for the new devices are split across two dates:

iPhone 18 Pro & Pro Max — Preorders begin Sept. 12 at 5:00 a.m. PT.
iPhone Duo — Preorders begin Oct. 16 at 5:00 a.m. PT.

Just make sure to double-check your current plan and trade-in device before preorders go live so you can grab the full discount. Orders can be placed online at AT&T, via the AT&T app, or in AT&T retail stores.

All the best iPhone 18 Pro preorder and trade-in deals

AT&T: Get the iPhone 18 Pro for free with qualifying trade-ins of iPhone 14 or later
T-Mobile: Get the iPhone 18 Pro for free when you switch or trade in an eligible phone on an Experience Beyond plan
Total Wireless: Save $600 on iPhone 18 Pro or Pro Max on the All Access plan
Verizon: Get up to $1,200 off when you add a new line (with qualified trade-in) on eligible myPlan
Visible: Buy the iPhone with Visible+ Pro and receive $480 through monthly credits
Xfinity: Get the iPhone 18 Pro Max for free with a qualifying trade-in and device payment plan on the Mobile Plus plan