Best Buys Black Friday in July sale is on and a ton of products are 50% off or more

HP OmniBook laptop, Apple AirPods Max 2 headphones, Hisense RGB TV, and iPhone Air arranged on colorful backdrop with words

A quick look at some of the best deals at Best Buy’s Black Friday in July sale

Hisense 75-inch UR8 RGB Mini LED 4K TV

$1,699.99
(save $800 plus get $500 off soundbar system)

Hisense UR8 TV with trophy and colorful design as screensaver

Therabody TheraFace Mask Glo

$299.99
(save $80)

Shokz OpenFit 2+ Open-Ear True Wireless Bluetooth Earbuds

$159.99
(save $40)

Apple AirTag 2nd gen (4 pack)

$89.99
(save $10)

HP OmniBook 3 14 OLED (Snapdragon X, 8 GB RAM, 256GB SSD)

$499.99
(save $100)

Open HP OmniBook with blue and black abstract screensaver

Unlocked Apple iPhone Air (256GB)

$839.99
(save $160)

Last year, Best Buy ran its Black Friday in July sale as direct Prime Day competition. But with Prime Day being in June in 2026, Best Buy couldn’t exactly call its competition sale Black Friday in July (the retailer went with Tech Fest instead). But that just means we get two major Best Buy sales this summer — just one month after Tech Fest slash Prime Day, Best Buy’s Black Friday in July sale event is bringing even more heat.

The sale is live now through Sunday, July 26. Best Buy is likely to drop new doorbusters more than once, so be sure to check back over the next few days.

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Black Friday in July deals span all of the categories you expect from a Best Buy sale: TVs, iPads and MacBooks, unlocked phones, smartwatches and fitness trackers, you know.

In true Black Friday fashion, there’s a whole landing page dedicated to deals that are 50% or more off — actually, way more than one page, considering more than 8,000 items are half off. If you’re not trying to make any big purchases, this section is still a great spot to stock up on necessities like AirTags, charging cords and portable chargers, screen protectors, or phone cases.

We’ve pulled out just a few of our favorite 50% off deals from that list, though you should peruse on your own to see this variety for yourself: