Pringles just entered its high-fashion era — everything you need to know about this wild Blvck Paris collab

Blvck Paris Pringles collaboration

TL;DR: Blvck Paris and Pringles have teamed up on a limited-edition, all-black collection featuring hoodies, a baseball jacket, a “break-glass” collectible Pringles can display, and a charm. It’s priced $35 to $275, launching Aug. 6 exclusively at Blvck — with the first 2,000 U.S. orders getting a free limited-edition Blvck x Pringles can.

Blvck Paris and Pringles are teaming up for a collab that sounds like it shouldn’t work on paper — a minimalist, all-black luxury label and a snack brand known for being loud, colorful, and instantly recognizable. But contrast is exactly what makes it work.

Pringles is a snack you eat when you’re not even hungry. It’s the “I’ll just have a few” that turns into an empty can in 10 minutes. Pairing that energy with Blvck’s all-black aesthetic is half the fun of this collab. The limited-edition collection launches Aug. 6 exclusively at Blvck, priced from $35 to $275 and available in sizes XS to 2XL.

Credit: Blvck Paris

The lineup includes the following:

Teddy Hoodie & Teddy Tee — feature Blvck’s signature teddy character surrounded by scattered Pringles chips and co-branded artwork.
Teddy Baseball Jacket — features an oversized embroidered back graphic that blends Blvck Paris iconography with Pringles-inspired visuals.
“In Case of Emergency” Plexiglass Collectible — a display piece styled like an emergency break-glass box, enclosing a matte black Pringles can.
Teddy Charm — a collectible charm reworking Blvck’s teddy mascot through a Pringles-inspired design.

Here’s the best part: the first 2,000 orders placed during the launch period will receive a free limited-edition matte-black Blvck x Pringles can, loaded with Barbecue-flavored chips, exclusively for U.S. customers, while supplies last.